Chrysler Scores Big With Social Media
Clint Eastwood and the "Halftime in America" ad have proven a "viral" hit as part of Chrysler's social media strategy. The maker is scoring big online, winning awards -- and Facebook friends -- while...
View ArticleBrands, Not Cars, Key Contends Fiat/Chrysler Exec
The idea that a car sells the brand doesn't apply in the expansive world of Olivier Francois, Chrysler/Fiat's chief marketing officer, who argues it's the brand and its message that ultimately sells...
View Article
